Predicting Customer Retention using XGBoost and Balancing Methods
نویسندگان
چکیده
منابع مشابه
Budget allocation for customer acquisition and retention while balancing market share growth and customer equity
Following the Blattberg and Deighton (BD) model, we incorporate market share growth to explore links between acquisition and retention.We then devise amethod for nonlinear programming using a spreadsheet to balance the objectives of market share growth in the short term and customer equity in the long term. The aim of this approach is to determine the optimal spending allocation for customer ac...
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ژورنال
عنوان ژورنال: International Journal of Advanced Computer Science and Applications
سال: 2020
ISSN: 2156-5570,2158-107X
DOI: 10.14569/ijacsa.2020.0110785